12
Nov
09

Google calling

telephoneEvidently Google is maneuvering to take on telephony head-to-head. This Wired Epicenter blog post reports on Google’s acquisition of a  company called Gizmo5 that does VOIP things using open standards. So Google continues to toss bombs into the traditional business space of phone companies.

I marvel as the audacity of Google to challenge the established boundaries of the digital world. It doesn’t seem to “know its place” in the order of things. Google knows digits and beyond that it’s willing to re-imagine any niche previously dominated by older technologies and institutions. Those managing the establishment are on notice that nothing in the digital realm is sacred.

Too my mind Google and Apple are a couple of the best engines of change operating worldwide today. Technology inserts itself into the social order in innocuous ways like communication and entertainment. But in the long run it becomes the platform for a new social order.

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